FINAL
Before this semester it was natural to look at social media as a daunting thing to understand how to do well; however, a few of the assignments this semester taught me to slow down and look deeper than surface level to see what makes a good business social media account. I longer feel overwhelmed by the thought of having to run a social media account and I don’t fear that it will fail. For me it is easy to identify when a social media account is successful and when it is failing. It wasn’t necessarily easy to identify why that was beyond visual appearance. While I believe a visually appealing feed is crucial for the success of an account, there is so much more in play to set up a business account for success. I have been able to shift my focus when looking at my own instagram feed. Specifically, I can identify when a business is promoting a product, an experience, a feeling, and when I can see which of their posts resonate most with their audience based off of engagement. If I
